Created By:M. Rajshree | Created Date :22 March, 2023
Search Engine Optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or webpage from search engines.
As an internet marketing strategy, SEO takes into account how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into the search engines, and which search engines are preferred by your target audience. . SEO is performed because a website gets more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can potentially become customers.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s when the early web was being indexed by search engines. Initially, all webmasters just had to send a page's address or URL to the various engines, which would send out a web crawler to crawl that page, extract links to other pages, and return the information found on the page for indexing.
All of this information is then entered into a scheduler for follow-up at a later date.
Website owners recognized the value of high rankings and visibility in search engine results, creating an opportunity for both white-hat and black-hat SEO practitioners. According to industry analyst Danny Sullivan, the term "search engine optimization" was probably used in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.
Early versions of search algorithms were based on information provided by the webmaster, such as B. Keyword meta tags or index files on search engines like ALIWEB. Meta tags provide a guide to the content of each page. However, using metadata to index pages proved unreliable, as the webmaster's choice of keywords in the meta tag could be an inaccurate representation of the actual content of the site. Bad data in meta tags, e.g. B. Data that was incorrect, complete, or with incorrect attributes caused pages to be mislabeled in irrelevant searches. [dubious - discuss] Web content providers also manipulated some attributes within a page's HTML source to rank well in search engines.
In order to deliver better results to their users, search engines had to adapt to ensure their results pages were displaying the most relevant search results and not unrelated pages filled with numerous keywords by unscrupulous webmasters. This meant a move away from a strong reliance on conceptual density towards a more holistic process of qualifying semantic signals. Because a search engine's success and popularity is determined by its ability to return the most relevant results for a particular search, irrelevant or poor-quality search results can lead users to seek other search sources. Search engines responded
Graphical User Interface, or the Graphical User Interface, is a type of user interface that lets users interact with electronic devices using audio and visual icons such as primary notation in lieu of text-based UIs or command labels that are typed or text-based navigation.